Push-button phones have become relevant again
In 2023, consumers of all ages began to be interested in them, not just buzzers.
According to the WSJ, representatives of Generation Z have begun to actively switch to using push-button phones, which dominated the market before the first smartphones appeared. The publication claims that they are experiencing a renaissance. As a rule, push-button devices are used as budget second phones.
The main reason for the return to fashion of push-button mobile devices is the desire of users to reduce their dependence on the Internet and social networks. Push-button phones allow you to send text messages. According to many users, this is enough for communication.
GMD Global sells several tens of thousands of Nokia push-button devices every month in the North American market. They have mobile browsers, but due to the small size of the displays, you can’t surf the Internet for long. At the same time, there are no other popular applications such as Facebook or Instagram in push-button phones. Thus, there is nothing to get stuck into.
