Google plans to make search more personalized with AI Chat and video clips
Google has been a leader in the search market for many years. It has the best algorithms, the best search results, the best rankings, etc. However, the popularization of artificial intelligence has made it fear for its future and urgently implement changes.
The new Google
The company has already announced fundamental changes in its branded search engine. According to the source, a radically updated Google Search will be presented at the upcoming Google I/O conference on May 10. However, the list of changes, at least partially, is already known.
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- First of all, the company will embed the Magi neural network created specifically for this purpose into the search engine. As a result, the search will become much more personalized: it will take into account absolutely all your queries, previously read and viewed materials, as well as other data that Google collects in different applications and on different devices.
- The new page will also include conversations with artificial intelligence, as is the case with ChatGPT or Bing AI, but within the search itself.
- Also, the search results will no longer have the usual 10 links per page. Google is moving away from this scheme in favor of dynamic results that include links, videos, social media posts, etc. As a result, the search will be more diverse and will contain not only classic articles on websites.
- If the user wants to find something that does not have an exact answer, for example, a recipe for a dish or some household process (home or car repairs), Google will show him more content from social networks.
These changes, according to the source, are a response to significant shifts in the way people access information on the Internet, including the emergence of the aforementioned AI systems. Google has dominated the search market for years, but it really got scared for its position with the entry of ChatGPT and other neural networks.
