Amazon Introduces AI Assistant Interests for Personalized Shopping
Amazon is taking another significant step in artificial intelligence development by introducing a new feature called Interests. This innovative tool uses large language models to create a personalized shopping experience, allowing users to interact with product search in a more natural and conversational way.
The Future of Personalized Shopping from Amazon
The tech giant Amazon is expanding its AI toolkit by introducing a new feature called Interests, which significantly changes the approach to online product search. This innovation transforms regular search into a personalized dialogue between the user and the platform.
The new feature allows shoppers to input queries in natural language, taking into account their interests, preferences, and financial capabilities. For example, users can search for ‘modeling kits and accessories for amateur engineers’ or ‘tools and gadgets for coffee enthusiasts’.
LLM-Based Technology
Interests uses large language models to transform everyday queries into a format understandable by traditional search engines. This provides more relevant product suggestions and improves search result accuracy.
The system also works in the background, sending users notifications about new products that match their interests, inventory updates, and special offers.
Availability and Development Plans
Currently, the feature is available to a limited group of users in the US through the Amazon Shopping app for iOS and Android, as well as through the mobile website in the ‘Me’ tab. The company plans to expand access to more US users in the coming months.
Interests complements Amazon’s existing set of AI features, including the Rufus assistant, AI Shopping Guides, review summarization, and AI-generated product information.
It’s worth noting that other tech companies are also moving in this direction. Specifically, Google recently updated its Shopping tab, introducing the Vision Match tool, which allows shoppers to describe desired clothing while AI suggests similar options based on the description. Additionally, the company launched an AI summarization tool for providing product information.
The implementation of the Interests feature demonstrates Amazon’s consistent movement toward AI-optimized shopping. This opens new possibilities for users and sets new standards in e-commerce, prompting other market players, such as Google, to develop their own AI solutions to improve user experience.
