Apple is testing a new approach to pricing in the App Store: which users can expect discounts
Apple has started piloting a new App Store feature called “conditional pricing.” It is expected to help developers attract customers with cheaper subscriptions based on other purchases.
The conditional pricing model will allow developers to offer discounts to customers who already have subscriptions to other services, whether they are their own apps or those of participating partners. Testing starts with a selected group of participants, and then in the coming months the feature will be extended to more developers.
“Conditional pricing for subscriptions in the App Store is a new feature that helps you attract and retain subscribers – it allows you to give customers a discount on a subscription if they are actively subscribed to another subscription,” Apple said in a statement. “It can be used for subscriptions from one developer or two different developers..
Apple further explained that these bundled discounts will be highly visible to customers both in the App Store and “in off-platform marketing channels” so that they can easily find and take advantage of the benefits.
