Apple will raise the price of iPhone 15 Pro Max for the first time in 5 years
Analyst Jeff Pu of Haitong International Tech Research is confident that Apple will raise prices for iPhone 15 smartphones this year, 9to5mac writes.
What to expect
To be more precise, Jeff Pu only talked about the rise in price of the iPhone 15 Pro Max. According to him, the top-end smartphone will be more expensive than last year’s iPhone 14 Pro Max, which officially cost $1099. But the analyst did not specify how much the new product will rise in price. Earlier, insiders talked about raising prices to $200, especially for the iPhone 15 Pro and Pro Max models.
If the information is confirmed, this will be the first price increase for the Pro model since 2018, when Apple raised the price of the iPhone Xs Max. To be more precise, this applies only to official prices in the United States, as prices on the global market were raised last year.
Analysts also say that this year the difference between the Pro and Pro Max will be more noticeable: in addition to the screen size and battery capacity, the difference will be in the new periscope zoom lens, which will be exclusive to the iPhone 15 Pro Max. The zoom is expected to increase to about 6x compared to the current 3x maximum.
According to the latest data, the iPhone 15 will go into mass production in August, and in the second half of 2023, about 84 million smartphones will be produced. This is 12% more than last year’s iPhone 14 assemblies. Apple seems to think that demand will be high.
Looking ahead, the analyst also shared his forecast for the iPhone 16. According to him, Apple will add metallinx technology for the proximity sensor, which will help to significantly reduce the size of the Face ID sensor hardware in future generations. Confirming previous reports, the iPhone 16 will also support the latest WiFi 7 network standard.
