Demand has exceeded expectations: Apple is increasing production of iPhone 13 Pro and iPhone 13 Pro Max
The Elec reports that in the second quarter of 2022, Apple will increase production of older models of the iPhone 13 line – iPhone 13 Pro and iPhone 13 Pro Max.
Why?
Even though the second quarter is usually the off-season, sales of the iPhone 13 remain high, and demand for the Pro console has exceeded the company’s expectations and expectations.
So, it was originally planned to assemble 1 million iPhone 13 Pro and 3.5 million iPhone 13 Pro Max. Now the order for smartphones has increased by 10 million: Apple has ordered a total of 8 million iPhone 13 Pro and 6.5 million iPhone 13 Pro Max.
By the way, investment bank Morgan Stanley estimated in a recent investment note that “demand for the iPhone 13 in the first quarter exceeded expectations,” adding that “global supplies of the iPhone 13 series increased by 10%.”
Another investment bank, JP Morgan, said: “Despite various supply and demand issues, all four iPhone 13 series are available from US carriers, but the Pro and Pro Max are in short supply compared to other models.“
