Ford has announced a price cut for its F-150 Lightning, which will be $10,000 cheaper depending on the version and equipment.
Its current price will drop to $49,995, but this is on the US market. The price tag outside of America has not been announced.
The discount is due to the fact that Ford, as stated in its statement, “is taking advantage of the increased plant capacity by continuing to scale production and cost, as well as reducing the cost of raw materials for batteries.”
Ford notes that its Michigan plant, closed for modernization, will soon triple its annual production and produce up to 150,000 F-150 Lightning units. The modernization allows the automaker to reduce prices for Lightning.
Interestingly, last year the automaker raised prices for the F-150 Lightning by $8,500. Now the company has returned to the primary value of an electric pickup truck. The discounted cars will go on sale no earlier than October.
Although sales tax has not yet been included in the price, the approximate cost has been determined. The biggest price drop is for the entry-level Pro model, which now costs $49,995 instead of $59,974.
Next are the standard and extended XLT trims, which will cost about $9,000 less and will be available at $54,995 and $69,995, respectively.
The top-of-the-line Platinum Extended Range model, for which the manufacturer is currently asking $91,995, will be $6,000 cheaper starting in October.
