Google acknowledges the authenticity of the leaked information about search algorithms
Google has confirmed that the leaked documentation about the search engine was real, but at the same time it was partially outdated and “out of context” information, reports The Verge.
This is documentation that describes in detail the data collected by Google. It is known that some of them can be used in the search engine ranking algorithm, but there are no specifics on which ones and how. Today, it is the largest source of information about the search engine, and now the company confirms that the information from there is indeed true.
“We caution against inaccurate assumptions about search based on out-of-context, outdated, or incomplete information,” Google spokesperson Davis Thompson wrote in an email to the media. “We have shared comprehensive information about how search works and what factors our systems take into account, and we are working to protect the integrity of our results from manipulation.
The leaked materials indicate that Google collects and potentially uses information that, according to the company, does not affect the ranking of web pages in search. This includes clicks, Chrome user data, etc.
However, the information released is likely to cause a stir in the search engine optimization (SEO), marketing, and publishing industries. Google usually maintains a high degree of secrecy about how its search algorithm works, but this leak has brought more clarity to what Google pays attention to when it comes to ranking websites in the SERPs.
