Google presents an AI tool that generates content for advertising campaigns
Google has introduced a tool that will allow advertisers to create content using generative artificial intelligence.
The feature is available in the beta version of Google Performance Max. It allows US advertisers to generate text and graphics for advertising campaigns using AI, the company said.
Performance Max already uses AI capabilities to optimize ads on various Google platforms, and the new feature complements it with content generation. According to Google, this will allow you to quickly create high-quality personalized materials.
Like other generative systems, it creates unique texts and images based on user prompts. Marketers can check and edit the generated content before publishing it.
The system is currently undergoing beta testing in the United States, but it is expected to be widely used by the end of 2023. The company has also implemented protective mechanisms that prevent the generation of inappropriate or rule-breaking content, and all images contain a visible watermark.
