“It starts replacing humans”: Google will lay off some employees due to AI
Google may cut some of its staff due to the introduction of AI tools that automate the process of selling advertising.
This was reported by PCMAG.
The advertising business is one of the main sources of Google’s revenue, which in 2022 amounted to more than $200 billion. According to available data, Google’s advertising division currently employs about 30 thousand people. employees, half of them are engaged in selling advertising for certain Google advertising services, such as Google Ads, YouTube, Google Play, and others.
However, after the launch of a number of AI tools that allow advertisers to create, optimize, and analyze their advertising campaigns on their own, the need for these employees has virtually disappeared.
Google claims that AI automation helps to improve the interaction between advertisers and the company, ensure greater efficiency and accuracy of advertising, and reduce maintenance costs.
It is expected that in the long run, replacing employees with AI will help Google increase profits, but it also threatens jobs in various fields.
