Media: Microsoft’s next big acquisition could be Netflix
While the public’s attention is focused on the agreement between Microsoft and Activision Blizzard, information has appeared that another large company has entered the zone of keen interest of the American corporation.
Reuters reports that the Redmond giant may announce the purchase of Netflix in 2023.
Reuters analysts believe that several factors indicate this:
- The companies have been closely cooperating for several years, especially in the field of advertising: Microsoft is an advertising partner of the Netflix subscription service.
- Microsoft president Brad Smith is a member of Netflix’s board of directors.
- Recently, Netflix has been developing its own game direction, the company already has six game studios. Microsoft’s experience can prove to be important for the implementation of plans
- Netflix to create and promote its own games.
For its part, Microsoft will acquire a valuable partner in the field of streaming technologies, which is emphasized by the head of Xbox Phil Spencer (Phil Spencer).
Most likely, until the difficult situation with the regulatory approval of the deal between Microsoft and Activision Blizzard is settled, there will be no official announcements about the purchase of Netflix, but nothing is stopping Microsoft from preparing for this merger.
