Starting March 4, Meta introduces new rules for social media advertising in Ukraine
On March 4, 2024, Meta will strengthen measures to ensure transparency of advertising related to social issues in Ukraine. This was reported by the company’s press service.
Meta believes that greater transparency leads to greater accountability and responsibility on the part of both the company and advertisers. Therefore, the social media giant decided to expand these efforts globally, including in Ukraine.
What will change for Facebook advertisers on March 4
Starting from March 4, 2024, Facebook will require advertisers wishing to run ads related to social issues in Ukraine to be authorized and add a “Paid for by the company” disclaimer to their ads.
Only page administrators can post ads related to social issues. At least one of them must undergo identity verification.
Meta reviews documents within 48 hours, and disclaimer verification is usually completed within 24 hours. It can take up to 72 hours to review ads.
In the future, ads will be stored in Meta’s Ad Library for seven years. This is necessary so that the public can see who ran the ads and the details of the targeting settings.
We want to make sure that people in Ukraine have access to the details of such advertising and know who is behind it.
Kateryna Kruk, Head of Public Policy for Ukraine at Meta
What are the social issues in Ukraine?
According to Meta’s policy, social topics in Ukraine include:
- civil and political rights;
- immigration;
- political values and governance;
- crime;
- economy;
- security issues and foreign policy;
- environmental policy;
- firearms;
- health.
The new rules complement Meta’s policy on election or political advertising, which has been in place in Ukraine since 2019. For more information on the innovations, please follow the link.
