Telegram will allow monetization of advertising in channels, but only through the Toncoin cryptocurrency
Pavel Durov has announced significant changes to the Telegram Ads service, which allows Telegram channel owners to monetize their channels through advertising. However, only in the Toncoin cryptocurrency associated with the platform.
According to him, starting next month, the Telegram Ads advertising platform will be officially opened to all advertisers in almost a hundred new countries. Telegram channel owners will receive 50% of what Telegram earns from advertising on their channels. And for payments, the TON blockchain and the Toncoin token will be used exclusively.
Full text of Durov’s post:
🤑 Next month, Telegram channel owners may start receiving financial rewards for their work.
Every month, Telegram channels generate 1 trillion views. Currently, only 10% of these views are monetized through Telegram Ads, a privacy-friendly promotion tool.
In March, Telegram’s advertising platform will officially open to all advertisers in almost a hundred new countries. Channel owners in these countries will start receiving 50% of any revenue that Telegram receives from advertising on their channels.
To ensure fast and secure payments and withdrawals for advertising, we will exclusively use the TON blockchain. Similar to our approach with Telegram usernames on Fragment, we will sell ads and share the revenue with channel owners in Toncoin. This will create a vicious circle in which content creators will be able to either cash out their Toncoins or reinvest them in promoting and modernizing their channels.
