This year: Apple announces the emergence of its own artificial intelligence

The American company Apple is actively working on software functions of generative AI. Users will see the results in the second half of 2024. The tech giant plans to introduce the innovative technology in its upcoming iPhone 16.

Apple CEO Tim Cook said the company will continue to invest in technologies that will shape the future.

“As we look to the future, we will continue to invest in these and other technologies that will shape the future. This includes artificial intelligence, on which we continue to spend a tremendous amount of time and effort, and we look forward to sharing details of our ongoing work in this area later this year.” – he said.

There are rumors that Apple is working on generative artificial intelligence technology that will improve Siri, the Messages app, and more. AI can be integrated into the operating system, into applications such as Apple Music, Pages, Xcode, and others. Apple plans to introduce an innovative technology in its upcoming iPhone 16. It is expected that the new smartphone will be equipped with a graphene cooling system that will solve problems related to overheating.

New Apple products: innovations that impress

On September 12, Apple unveiled new products in Cupertino. Apple was surprised with a new iPhone 15 line and updated smartwatches. The latest Apple phones have been updated with titanium bodies and more powerful cameras. No wireless headphones were presented in the presentation. There was also no Mini smartphone, which was presented earlier. The presentation was narrowed and traditional with a focus on the iPhone 15 and the environment.

Earlier, the Informer wrote that the latest flagship smartphones from Apple and Google – iPhone 15 Pro Max and Google Pixel 8 Pro – are similar in many ways. Both devices have advanced features and technologies, but their implementation is different. Let’s take a closer look at the characteristics and capabilities of these models to determine which one is more suitable for everyday use.

The American company Apple also spends millions of dollars on the development of artificial intelligence functions. With it, she plans to update the Siri voice assistant. Thanks to AI, Siri will be able to create videos and images, as well as automate tasks. For example, making a GIF of the last few photos taken by the user and then sending them to the desired contact. This technology will be able to help users and save their time.

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