Twitter becomes X: billions down the drain
Twitter is actively renaming itself the X brand. The old name and bird logo are almost completely removed from the company’s San Francisco office. Instead of a blue bird, Twitter.com now has an “X”. Elon Musk says that this change is not only in the name. He plans to turn Twitter into a universal app that will include banking and financial services.
But this transition can create serious legal and financial problems. The company is already struggling as advertising revenues have dropped by more than 50% amid Musk’s destructive work. A large number of companies, including Microsoft and Meta, own trademarks for “X”. This could lead to lawsuits against Twitter.
Experts believe that lawsuits are often filed when large companies change their names and logos. In particular, many other companies have trademarks on “X,” making Twitter an easy target for lawsuits.
For these reasons, Twitter’s new name may be difficult to protect, especially on an international level.
In addition, abandoning such a well-known brand as Twitter can lead to large financial losses. Some analysts believe that the name change could cost the company billions of dollars.
Professors from various universities say that Twitter has many problems that go beyond potential legal difficulties due to renaming. As competitors like Threads emerge, Twitter, now X, is losing its uniqueness.
Musk continues his experiments with Twitter and doesn’t seem to be going to stop. This is a Musk-style name change, but it surprises the community quite a bit. History will tell how this will end, but it is highly unlikely that Twitter will regain its former glory…
