Elon Musk announced Twitter’s transition to the x.com domain

Twitter has officially switched to the new x.com domain, as announced by Elon Musk, a well-known entrepreneur, visionary, and former CEO of Twitter. After acquiring the social network in July 2023, Musk immediately renamed it to X and changed the logo, although the site continued to operate at twitter.com for some time. Now, when users enter this address, they are automatically redirected to x.com. “All major systems are now available on x.com,” Musk wrote in his post.

Reason for choosing X

Musk has owned the x.com domain since 1999, when he planned to create a financial service on it. The domain was used for several important projects:

  • Internet Bank: Musk sought to create an innovative online bank that would provide electronic payment and banking services online, which became one of the first major projects in the field of financial technology.
  • PayPal: In 2000, x.com merged with Confinity, which was developing its own payment system. This merger led to the creation of PayPal, which has become one of the most successful payment systems in the world. In 2001, the company was renamed PayPal, and in 2002, it was acquired by eBay for $1.5 billion.
    Musk bought the x.com domain again in July 2017 and subsequently hinted at the possibility of acquiring Twitter.

Further events

After the acquisition of Twitter, Musk fired several senior executives, including CEO Parag Agrawal, and took over as CEO himself. He introduced a paid subscription costing $7.99 per month and significantly reduced the company’s staff.

At the end of 2022, after conducting a survey among Twitter users, Musk promised to step down as CEO. In May 2023, he fulfilled his promise by appointing former NBC Universal CEO Linda Yaccarino to the position, and he became executive chairman and chief technology officer.

Twitter now operates exclusively through the x.com domain, but this is not the end of the story. A new question arises: what should we now call posts on this platform?

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