Apple topped the ranking of the most expensive brands after record growth of its shares

Apple became the most expensive brand in the world, while Amazon, which held the leading position last year, fell to fourth place.

Apple’s brand value soared by 74% to $516.6 billion over the year, while Amazon’s grew by only 3.2% to $308.9 billion. This is stated in the annual Brand Finance Global 500 study.

Microsoft moved up to second place in the ranking from fourth, showing an increase of almost 78% (to $340.4 billion). Google remained in third place (+18.5%, to $333.4 billion).

Samsung and Walmart, which have swapped places compared to last year, are next with a large gap. The value of the first brand decreased by 0.3% to $99.4 billion, and the second by 15% to $96.8 billion.

TikTok (+28%, to $84.2 billion) moved up to seventh place from tenth, Facebook (owned by Meta) (+28%, to $75.7 billion) to eighth from fourteenth, and Deutsche Telekom (+16.5%, to $73.3 billion) to ninth from eleventh. They pushed Chinese bank ICBC (+3.3%, to $71.8 billion) to tenth place from seventh a year earlier and Verizon (+6.4%, to $71.75 billion) to eleventh from eighth.

Deutsche Telekom became the most expensive telecommunications brand, overtaking Verizon. It also ranks first among all European brands. Tesla’s brand fell by 12% (to $58.3 billion), causing it to drop to the eighteenth place in the ranking from the ninth in 2023.

The fastest growth in value was demonstrated by the Nvidia brand, which rose to 30th position from 117th a year earlier (up 163% to $44.5 billion), driven by increased interest in artificial intelligence-based developments.

The top 500 includes 201 American brands, accounting for more than half of the total value, the report says. The top 30, apart from brands from the US and China, includes only six companies: Samsung, Deutsche Telekom, Mercedes-Benz, Toyota, Shell, and Allianz.

25 most valuable brands according to Brand Finance Global 500 2024

1. 1.

2. Microsoft

3. Google.

4. 4.

5. Samsung Group

6. Walmart

7. TikTok

8. 8.

9. Deutsche Telekom

10. ICBC

11. Verizon

12. StateGrid Corp. of China

13. Instagram

14. China Construction Bank

15. Starbucks

16. Agricultural Bank of China

17. Mercedes-Benz

18. Tesla

19. Oracle

20. Home Depot

21. Toyota

22. Bank of China

23. Shell

24. Moutai

25. 25.

25 strongest brands in the world according to Brand Finance Global 500 2024

1. WeChat

2. YouTube

3. Google.

4. Marina Bay Sands

5. Wuliangye

6. 6.

7. 7.

8. Netflix

9. Rolex

10. Ferrari

11. Kweichow Moutai

12. ICBC

13. Etisalat

14. Viettel

15. Swisscom

16. Toyota

17. Jio

18. Bank of China

19. Chanel

20. State Grid Corporation of China

21. 21. EY

22. China Construction Bank

23. Life Insurance Corporation

24. State Bank of India

25. Instagram

Earlier it was reported that eight out of the ten most expensive corporate names on the planet belong to American companies, and two more to French and Chinese companies.