In 2021, Lorraine Toohill, who serves as the head of marketing at Google, asked the company’s chairman Sundar Pichai to provide people who use the ‘Incognito’ mode with real anonymity. Otherwise, the trust of the user community in Chrome may be undermined.
From the documents made public during the court hearings, it follows that the ‘Incognito’ mode in the web browser was criticized by the employees of the search giant in 2018. Their position was reduced to the fact that the name of the mode and the icon with the image of a detective contribute to creating a false sense of security among users. At the same time, ‘Incognito’ does not provide them with 100% confidentiality.