Instagram introduces a new feature for teenagers – nightly sleep reminders
Instagram has introduced a new feature aimed at shaping the conscious consumption of content among teenagers. If a young user stays up late watching short videos in the Reels section or chatting in the personal messages section for more than ten minutes, Instagram will offer to close the app and go to bed.
These “Nighttime Nudges” will automatically appear in teenagers’ accounts and cannot be turned off. Instagram did not specify whether the innovation will affect all teenagers or only children under 18. The idea behind the innovation is to encourage teenagers who don’t use the regular functions of controlling the time spent on social networks to close the apps at night. “We want teenagers to close Instagram with the feeling that the time they spend in the app is meaningful and purposeful, and we know that sleep is especially important for young people,” the social network’s administration said.
Instagram offers teenagers and their parents a range of tools to manage the time they spend on the app. In addition to the parental control features, there is also a Quiet Mode, which disables notifications in the app and sends automatic replies to personal messages from friends and subscribers that the user is unavailable and doing something else, such as studying or sleeping.