These “Nighttime Nudges” will automatically appear in teenagers’ accounts and cannot be turned off. Instagram did not specify whether the innovation will affect all teenagers or only children under 18. The idea behind the innovation is to encourage teenagers who don’t use the regular functions of controlling the time spent on social networks to close the apps at night. “We want teenagers to close Instagram with the feeling that the time they spend in the app is meaningful and purposeful, and we know that sleep is especially important for young people,” the social network’s administration said.
Instagram offers teenagers and their parents a range of tools to manage the time they spend on the app. In addition to the parental control features, there is also a Quiet Mode, which disables notifications in the app and sends automatic replies to personal messages from friends and subscribers that the user is unavailable and doing something else, such as studying or sleeping.