Social network LinkedIn has launched testing of the LinkedIn Premium Company Page subscription, which will offer AI for writing and tools to increase the number of subscribers for $99.
The subscription is designed for small and medium-sized businesses.
Exclusive: LinkedIn is testing a new subscription product that would give companies an upgraded page with AI content features, new tools for growing follower counts and other perks for a potential $99 a month cost. https://t.co/Su9atlp0IB
– TechCrunch (@TechCrunch) April 17, 2024
LinledIn started posting information about the new functionality about a week ago.
Thus, a monthly subscription will cost $99.99, and an annual subscription will cost $839.88.
Accordingly, for a hundred bucks, users get:
- custom call-to-action (CTA) buttons;
- the ability to view who has visited the page (if they have not changed their privacy settings). These people can then be invited to follow the page,
- regardless of the level of contact;
- An AI assistant that will improve posts.
It’s worth noting that premium services are a fairly large business for the company.
LinledIn also has one:
- Premium Career – for job seekers;
- Premium Business for business analytics;
- Sales Navigator for sales departments;
- Recruiter levels for finding and hiring talent;
- LinkedIn Learning for professional development.
In March, the company announced that in 2023, the number of Premium user subscriptions grew by 25% year-on-year to $1.7 billion. In total, the company earned $15 billion this year, of which $7 billion came from the recruitment business.
As a reminder, LinkedIn recently announced that it plans to add TikTok-style videos to its platform.