We have known about advertising in the store for a long time – Microsoft wanted to launch it back in May 2022 and published a message about its deployment in January. But now it’s telling developers they can use the system to promote the launch or update their own apps. According to the company’s website, the ads will appear ‘in the Microsoft Store app on Windows in search results and in the Apps and Games tabs:
In general, we could already see such ads in the Apple Store or Google Play, but at the start, the Apple company ‘got in trouble’ when it started showing ads on the application page itself, where, for example, gambling games were often advertised on the application page to overcome gambling addiction and etc. So far, it seems that Microsoft has not gone that far, but we will see what happens next.