More than 40% of Ukrainians do not distinguish AI texts from human ones, Kantar Ukraine study reveals

The February survey by Kantar Ukraine shows that Ukrainians are actively following the development of AI: almost 79% of respondents know what it is, but only 29% have used the technology in practice.

Young people aged 18-29 (41%) and residents of the capital (37%) have the greatest experience of using AI.

At the same time, the share of Ukrainians who have used ChatGPT has increased: 33% vs. 26% in April 2023. The highest rates of use of the OpenAI chatbot are also among young people aged 18-29 (47%), Kyiv residents (46%), and people who characterize their financial situation as above average (41%).

Also, compared to April 2023, the share of those who used artificial intelligence-based image creation services has increased (13% vs. 10% in April 2023). For a third of users, Chat GTP is more of an entertainment than a reliable source of information.

When it comes to artificial intelligence, Ukrainians have the following associations:

  • Technological development – 35%.
  • The future – 35%
  • Rapidly developing – 33%
  • Interesting – 31%
  • Convenient – 25%
  • Relevant – 23%
  • Useful – 21%.
  • Loss of jobs/ devaluation of the profession – 18%
  • Positive attitude – 16%
  • Leads to human degradation – 15%

Meanwhile, more than 40% of respondents expressed doubt that they could recognize text written by ChatGPT or another AI-based program, and another 38% were unsure. At the same time, 20% of Ukrainians say they can recognize text written by an AI-based program rather than a human.

More than a third of respondents fully trust or trust text generated by artificial intelligence (34%). While 25% disagree with this statement and do not trust the text if it is written by ChatGPT or another AI-based program rather than a human.

At the same time, the survey participants are skeptical of the idea of calling what AI creates art. For example, paintings created by AI are not considered real art by 38% of respondents, and 35% of respondents agree that music generated by AI is not related to art.

Source itc
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