Netflix will show the series without ads to viewers who have watched three episodes in a row
In early 2024, Netflix is introducing a new way to attract viewers: after watching three episodes in a row, viewers will be able to watch one episode of the series without ads, TheVerge reports.
In this way, Netflix plans to attract more viewers and increase the duration of their stay on the platform.
Netflix also announced that its advertising plan has reached 15 million users per month. This shows that the popularity of subscriptions with advertising is still growing, as Netflix reported 5 million monthly active users in May.
With its latest price hike, Netflix is pushing users to switch to the $6.99 per month ad-supported plan, as it brings in revenue for the company.
Source
theverge