In this way, Netflix plans to attract more viewers and increase the duration of their stay on the platform.
Netflix also announced that its advertising plan has reached 15 million users per month. This shows that the popularity of subscriptions with advertising is still growing, as Netflix reported 5 million monthly active users in May.
With its latest price hike, Netflix is pushing users to switch to the $6.99 per month ad-supported plan, as it brings in revenue for the company.