The daughter of the founder of the Cupertino giant shared the meme on her Instagram page. The joke is accompanied by the caption ‘I’m switching from iPhone 13 to iPhone 14 after Apple’s announcement today’ and an image of a man opening presents and finding the same shirt as the one he’s already wearing.
Similar ‘hacks’ accompany Apple after each presentation of new iPhones. The reason for such constancy is the reluctance of ‘apple makers’ to make changes to the design of devices (the only difference, as a rule, concerns internal specifications).