With an expanded lineup of eight new electric traction models, Subaru plans to sell 600,000 electric vehicles worldwide by 2030.
This should be half of all brand sales. This is the task set by Subaru’s new CEO Atsushi Osaki, who took over the corporation in June. He decided to make several major changes, including doubling the speed of introducing electric vehicles at the expense of production lines in Japan and the United States.
Earlier, Subaru said that it would launch four new electric vehicles in the coming years, but with Osaki’s arrival, the plans have been adjusted. The company will now produce eight cars. The emphasis in the production program and sales is on the United States, where demand for electric vehicles has skyrocketed.
“The U.S. market is rapidly moving to electrification, and the situation has changed significantly over the past few months. In light of the speed of the transition to electric vehicles in the United States, we believe that it is time to make a decision to produce electric vehicles in the United States,” Osaki said at today’s press conference.
Subaru plans to localize production in the United States, where it plans to produce two-thirds of its battery cars. Through localization, the company hopes to take advantage of tax benefits provided by local legislation.
The characteristics of the new cars are still unknown. Subaru has previously stated that the next four electric vehicles will be crossovers, but Osaki suggested that the four newly announced models may have different body styles.
It is known for certain that Panasonic will supply batteries for electric vehicles. The batteries, like Tesla’s, will be cylindrical.
