$10 billion in the Apple App Store and Google Play: TikTok has outpaced mobile games in terms of user spending
TikTok’s short video platform encourages users to spend as much money as in popular mobile games. According to data.ai, the app, which reached 1 billion monthly active users in 2021, became the first non-gaming mobile app to see users spend about $10 billion on the Apple App Store and Google Play combined. The only other […]