TikTiok will launch monetization for publishers and give them up to 50% of advertising revenue
TikTok has announced the launch of Pulse Premiere, a new solution that aims to give large publishers the opportunity to earn money from ads that appear immediately after their content is viewed. Pulse Premiere is an extension of TikTok’s existing Pulse monetization program, where a group of top authors receive half of the revenue from video ads that are shown immediately after their posts.
So far, the offer is only available to selected accounts with a large audience, such as Condé Nast, BuzzFeed, and NBC. Unlike the original Pulse program, which monetizes only 4% of the best posts by creators (based on platform metrics), Pulse Premiere will allow you to earn money from ads after all videos.
The ability to sell ads on one of the most popular social networks will be a great help for content creators who have faced difficult economic conditions that have led to a reduction in advertiser spending. Ray Cao, Head of Monetization and Product Strategy, expressed confidence that TikTok will be able to support creators in this way and at the same time open up new business opportunities for the platform.
Through partnerships with reputable publishers such as Condé Nast, BuzzFeed, and NBC, TikTok’s Pulse Premiere allows advertisers to associate their brand with quality content, increasing trust and awareness. Moreover, as the platform’s user base grows, advertisers will be able to attract a diverse and engaged audience. And publishers will be able to expand their presence on the platform and get an idea of what content resonates with users.
