LinkedIn is experimenting with a TikTok-like video feed
LinkedIn, a popular social network for professionals, is introducing a new short video feed that resembles the TikTok format.
What is known
LinkedIn is joining the ranks of popular platforms that are launching their own short video channels in response to the growing popularity of TikTok. The move makes LinkedIn part of a trend that includes platforms such as Instagram, YouTube, Snapchat, and Netflix.
The Director of Strategy at the McKinney Influence Agency has explored this innovation. He posted a brief overview on LinkedIn, showing off the new feed, which appeared on the app’s navigation bar in a new Video tab. By clicking on the Video button, the user is taken to a vertical feed of short videos that can be quickly scrolled through. In this feed, users can express their impressions with likes, leave comments, or share content with others.
This new feature focuses on career and professional development. The content will focus on the needs of the professional community, which may be important for LinkedIn users. The Microsoft-owned company notes that videos are becoming an increasingly popular format for learning from professionals and experts. Therefore, the new feed is aimed at providing users with access to relevant video content.
This feature is still at an early stage of testing and is only available to a limited number of users, but it may open up new opportunities for content creators. In particular, they will have the opportunity to share their advice and experience on career growth and professional development with their audience on LinkedIn. This can help them brand themselves and increase their audience. It is also possible that LinkedIn may monetize this feature in the future, thus motivating creators to create and publish content on their platform.
