YouTube ads on TVs will become longer, but will be shown less frequently
The video platform YouTube has decided to experiment with ads on smart TVs, making them longer but less frequent.
Users now see a countdown timer that shows when ads can be skipped or when they will end.
The advertising has also spread to Shorts.com’s short videos. This means that YouTube is trying to increase its revenue from advertising, which is the main source of funding for the platform.
According to the experiment, YouTube has reduced the frequency of ad breaks while watching videos on smart TVs, but increased the duration of each break. This way, users see fewer ad breaks, but each one lasts longer.
YouTube claims that this improves the quality of viewing experience as ads interrupt the main content less.
In addition, YouTube has introduced a new countdown timer that shows how much time is left until the end of the ad break or until the ad can be skipped.
Previously, YouTube showed the number of commercials shown during a break and a countdown timer for each individual ad.
YouTube explains that the new timer helps users better understand how much time they spend on ads and reduces their negative reaction to them.
